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Well-packaged BBA programme not only promises better-paid jobs but also open up a variety of opportunities in the new digital age, writes Nilanjan Banik

Subhamoy Dutta, a commerce graduate had a grudge. He feels a thousand others commerce graduate like him are at the receiving end, as Common Admission Test (CAT) exam requires expertise in math and analytics — something considered as an Achilles heel for a typical commerce graduate.

But, now we have good news as a few colleges are starting a Bachelor in Business Administration (BBA) program with an Ivy League edge. Two such programs that are running successfully are integrated BBA - MBA (5 years program) offered by IIM, Indore. The other one is offered by Shaheed Sukhdev College of Business Studies, Delhi University. Bennett University offers BBA and MBA programs in partnership with Johnson School, Cornell University, USA.

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Takers of BBA Graduates in Market-

There is a great demand for BBA programs that are validated through the rigor of world-class universities. BBA with an Ivy league edge has a market of its own. In most places, BBA programs cover the same subject that is offered in the MBA but lacks depth. So, a diluted version of subjects such as IT, Operations, HR, Finance, and Economics are included in the BBA curriculum.

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This explains why the typical BBA graduates have no taker in the market. Quite naturally, there is no craze for getting into these run-of-the-mill BBA degrees as students now have better alternatives, which is to opt for an engineering degree first and then enroll for an MBA. Unfortunately, smart commerce undergraduates, like Subhamoy have a less chance to crack CAT and get into MBA, as they have to compete with Engineering graduates.

Benefit of Ivy League Type BBA Programme

This will soon change, with the advent of Ivy league type BBA programs meant for students of commerce, arts, and humanities. Students also get an opportunity to learn basic analytics and mathematics, which are quite useful in today’s world.

The BBA honors at Bennett is linked with some industries such as Banking and Financial Services, IT, Digital Marketing, etc. We invite industry experts to make students understand the market needs. This is a natural way to groom them for a quality-MBA degree.

For quality business learning, analytical skills matter a lot. This requires knowledge of basic mathematics and statistics. However, many Institutes in the country do not have the faculty. Ivy league BBA degree trains students with basics of data analytics so that students can understand, and interpret the data, which they might have to confront while working. Without understanding the concept of a variable it will be difficult for a student to take up market research and live projects. A student from commerce or humanities background can be trained in basic mathematics, as these are an add-on to what is being offered at a secondary level.

At a macro-level, unless we make our graduates more skillful we cannot improve our productivity. A robust BBA program is the only way to move forward in the digital age.

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Questions related to Bennett University, Greater Noida

Showing 99 out of 99 Questions

which is better cse at nit meghalaya or ece at bennett university for beech?

Dipesh Mann 6th Sep, 2019


This mainly comes down to your interest.

Comparing the colleges, both colleges are decent in their own aspects.

NIT Meghalaya is relatively newer, however being an NIT, you will be receiving good academics and placements there.

Bennett Uni. is also not behind in terms of infrastructure, decent academics, etc.

So, basically it comes down to your interest, whether you want to pursue CSE or you have interest in ECE subjects.

You could google some reviews about both colleges to get a better idea about it.

Good luck.


How is gl bajaj in comparision with bennett university for btech?

Saksham Selwal Student Expert 10th Aug, 2019

Hello Ankit,

Both GL Bajaj Institute of Technology and Bennet University are good and well-reputed colleges for pursuing your career in B. tech. The faculty at both the college is pretty good and you won't complain about it. The main thing about comparing 2 colleges are placements and quite frankly, the placement score of Bennet University is a lot better as compared to GLBIT. Companies like Intel, Tata, Foodpanda, H&M, Hindustan Unilever Limited, etc. visit the campus regularly.

All The Best.


Which is better gl bajaj or bennett university ?

Shreyansh Agarwal 9th Aug, 2019

AS a university, obviously, GL  Bajaj  is a college, whereas Bennett is a complete university ,

but I think you are asking for BTech,

Bennett offers you 100% placement.

but it all depends on you, whether you live near Bennett university .or near gl BAJAJ 

I hope my answer helped


Which is better for btech either eic at thapar or ece at bennett university?

Shivangi Chauhan Student Expert 16th Jul, 2019


Both the colleges are good in their own way. 

You should according to your need and expectations from the college. 

Here i am making the comparison between the two colleges. 


There is no good placement record in the college as it had started two years back, but placements are expected to be  great in the next few years(2020_2022). There is a placement career management staff to take care of everything regarding placements. I hope placements will be very good in future.

Infrastructure: The infrastructure of the college is good. Their maintenance is also good.

Thapar University:

The University is not affordable, its very expensive .The fee structure is on the expensive side at Thapar University.

The placement at the campus is good.

The hostels are good. The University has 12 hostels.

The faculty team available is generally doctorate-qualified and is well-versed with the subject they teach. They usually give knowledge about the latest technology which we are working with and some extra knowledge too.

Hope  you will now be able to choose best for you.

Good luck! 


How is placement at bennett university

Kashish juneja Student Expert 12th Jul, 2019


bennett university is a really great college. The average package is around 7.5 lakhs per annum. The highest package is around 9.5 lakhs per annum. The college also provides internship opportunities to the students. Companies like kotak MAHINDRA Bank, yes bank, axis bank,etc visit the campus for recruitment.

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