B-School Internship Experience: How Radha Shrikhande learned effective use the social media techniques
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An internship process is an integral part of the every B-School programme, as it equips students with the skills and abilities they require to compete with the evolving job markets. Students apply the theory they study and learn how to cope up with the different challenges via strategies, plan, and team work etc.

Careers360 presents B-School Internship Experience 2016, where MBA students of top management institutes share their experiences, learning from their projects, and the importance of internship as a part of the curriculum.


Radha Shrikhande, PGDM E-Business HR specialization student at Prin. LN Welingkar Institute of Management Development and Research, Mumbai, completed her internship as a Media for Social Change Fellowship at Yes Foundation. In her interview, she explains how her project taught her to effectively use the social media platforms to enhance the communication to the designated audiences. Radha shares how she overcomes the challenge of establishing a structured process for activities.


Read full interview below:

Careers360: Where did you complete your Summer Internship from? What was the size of the organization and duration of your project?

Radha: I completed my internship from YES Foundation- Media for Social Change Fellowship. Under the fellowship, I worked on a well-defined project at an NGO named Educo. The core team consisted of 15 members. The timeline for my project was 25th April to 18th June 2016.

Careers360: What was your thought process before participating in the summer placements process? Did you focus in any of the domain?

Radha: Before participating in the summer placements, my thought process was to get in a good organization, preferably a successful brand where the learning quotient would be high. Since my specialization happens to be HR; I wanted to work on a project where my learning would help me understand an organization, and I could hone my leadership skills. More than that, I did not want it to be restricted to a project; I was looking for an internship opportunity that could help me create a larger impact.


Careers360: Please share the details of your project and your role in it.

Radha: Educo, located in Central Mumbai, is managing a school in partnership with the MCGM, impacting the local community in the slums of Lalbaug, Mumbai thereby being catalysts for social change. I would help them create a roadmap to effectively use their social media for an enhanced communication; by channels likes Facebook, Instagram, LinkedIn and Twitter. Additionally, I would undertake process documentation for various processes as a part of daily functioning of the NGO. We were working on documenting their success stories as Case Studies and creating a Photo essay book. My role also demanded me to understand the HR related challenges they face and identify the opportunity spaces for an HR professional in this space.


Careers360: Please share an Executive Summary of the project.

Radha: YES Foundation- Media for Social Change Fellowship is a high impact fellowship to develop socially conscious youth leadership conducted in association with ISDI-WPP School of Communication, supported by International Advertising Association (IAA), India Chapter and YES BANK. We, the Fellows are leading well-defined projects to strengthen communication efforts of Non-Profits to maximize their social impact.

Careers360: What were the key challenges you faced during your internship?

Radha: The key challenge was to deal with the unstructured approach in the NGO and hence, to establish a proper process for activities. Also, during the community visits, it was difficult to get the subjects to open up. But I am glad that, after few initial days, we could overcome the challenges to a large extent.


Careers360: What was your key learning during the project and your achievements after completing the internship?

Radha: The key learning:

It is very important to be open to experiences. Try to integrate your learning from multiple areas while approaching a problem. Also, as an individual, it’s very important to exercise leadership without authority at work.


Careers360: How did your corporate mentor at internship help you execute the project?

Radha: In the 1-week intensive classroom training, we were mentored by industry leaders on various aspects about communication, media, leadership development, documenting of case studies and stories, the challenges NGOs face, basics of film-making and how we can harness the power of media to create an impact and facilitate social change. Understanding the work of these experts, their journey into this space was truly inspiring and informative.


Careers360: How was your interaction with other employees during your internship period? Would you like to come back to the place for a job?

Radha: My experience has been extremely humbling, fruitful and one to treasure for the rest of my life. At the NGO, since it was a very small team, the bonds have grown stronger and I am sure my association would continue even after the fellowship.


At YES foundation, the team has been so supportive and approachable; I would definitely love being a part of the team. Also, the relation with the other 49 fellow designates has been superb. It is now a personal as well as professional network we can forever leverage.


Careers360: Share a memorable incident from your internship days.

Radha: In one of the community visits for the case study documentation, I met a student of the school managed by Educo. The student studying in Grade 4 was living in a small house with 10 members in his family. In spite of living in such conditions, he was ever smiling and also secured 33rd rank in the merit list of Middle School Scholarship examination conducted by the Maharashtra state council for examination. It was inspiring in its own way. It also made me acknowledge the things God has given to me; I ought to make the most of it. There are several such anecdotes, but largely the memorable incidents have been truly inspiring and motivating.


Stay tuned to www.bschool.careers360.com for more internship experiences 2016

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