Create global perspective amongst students along with inculcating ethical values: Prof. (Dr.) Sanjeev Bansal, Amity Business School, Noida
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In an interview with Careers360, Prof. (Dr.) Sanjeev Bansal, Director, Amity Business School, Noida talks on the scenario and importance of quality assurance of institutes and its programmes in the current competitive education system. He further shares his views on the current management education that must be more industry oriented, skill mapped and entrepreneurial in its spirit.

Dr. Sanjeev Bansal explains the pedagogy and curriculum at Amity Business School that focus on personality development, skill development and imbibing of human values like Behavioural Science, Business Communication, and Business Foreign Languages.


According to Dr. Bansal, the focus of ABS is on developing a global perspective amongst their students to create a new cadre of management professionals who are multi-skilled and have the capability to function as cross functional teams and with a deep understanding of ethical and value based business processes.

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Careers360: How has the value of management education in India changed in the last 3-5 years? How do you foresee the MBA programme scenario in the coming 1-3 years?

Prof. Sanjeev Bansal: The Indian management education sector is facing serious problems. The National Employability Report for management students ranges between 10–20% for roles involving client interaction and it remains below 10% for any functional role in the field of HR, Marketing or Finance. This report further indicates low employability in many other profiles. Also, India figures as the top contributors in sending students to the USA, UK and Australia for higher education. In the last five years, the demand for management programmes has begun to deflate.


According to AICTE, between 2008 and 2012, the total number of management schools in the country doubled to 2,385 and the total student intake rose from around 100,000 to 300,000, but campus recruitments have gone down by 40% in the same period. As a result, a large number of management schools have shut down in the last 3 years. According to a study by Assocham, "Only 10% of graduates from Indian business schools excluding those from the top 20 schools get a job straight after completing their course, compared with 54% in 2008.”


While there has been an increase in B-schools due to the combination of two primary factors- weak regulatory mechanisms and profit motives of some private players. During the years of high growth in engineering and management institutions, corruption in regulatory authorities was also riding high and many institutions were approved by overlooking qualitative deficiencies. At the same time, many private players were rushing into education "business" as a low-risk, high cash-flow business with an opportunity to leverage on real-estate and tax-free status of pseudo-non-profits. This opened the floodgates of many private institutions which compromised quality to save money on soft and hard infrastructure. And, hence, students graduating from these institutions were unemployable which in turn created negative word of mouth for institutions to get future student enrolment. Given that private institutions rely solely on tuition for revenue, lack of enrolment means financial instability. As a result, there are:  

  • Large number of vacant seats across all sectoral business management courses

  • Non-employability of Indian management graduate to the level where they should be.

  • High student mobility to countries like the United Kingdom (UK), Europe, the United States of America (USA) for management education.

This reflects the lack of confidence of two very important stakeholders in the higher education system; the Students showing a lack of confidence in the quality of Education and the recruiters showing lack of confidence in the graduating students. Quality assurance of the institutes and its programmes has thus gained prime importance in the current highly competitive education system.


Recently new developments in management, science, media revolution and internationalization of education and the ever expanding competitive environment are revolutionizing the education scene. A paradigm shift has been noticed in higher education now a days, from National education to global education, One-time education for a few to lifelong education for all from teacher- centric education' to learner-centric education.  


Management education will have to be more industry oriented, skill mapped and more entrepreneurial in its spirit. 


Careers360: What is the total intake in the flagship PG programme in Management in your institute?

Prof. Sanjeev Bansal: The annual fees for our flagship programme are Rs. 5 lakhs and 21 thousand. There is an annual 5% increase in our fees.


Present strength of Students 2016

Present strength of Student 2017

MBA (General)



Careers360: How has been the placements at your institute for 2015 batch?

Prof. Sanjeev Bansal: The Batch Size- 350

2)            No. of Offers - 218

3)            Median Annual Package – Rs.5.4 LPA

3)            No. of MNC’s as Recruiter- 40

4)            International Offer – 08


Careers360: What will be your selection criteria for MBA/PGDM programme for academic session 2016?

Prof. Sanjeev Bansal: For MBA programs the admission is based on CAT, MAT, GMAT or XAT score.  If the candidate has not appeared in any of these exams or their score is less than the required cut off accepted then they can appear for Amity Written Test followed by GD and personal Interview on the day of selection process.  


Careers360: What is the USP of your flagship management programme which differentiates it from the others?  How do you plan to enrich your flagship management programme in next 1-2 year?  

Prof. Sanjeev Bansal: ABS works with a mission to create an ambience of academic excellence in which new ideas, research projects flourish and the leaders and innovators of tomorrow emerge.  ABS has one of the most distinctive team of Faculty and Researchers who are constantly augmenting their research and publications and hence leading the Institute to pinnacles of academic achievement.


ABS follows multi-faceted pedagogy along with state-of-the-art infrastructure, highly qualified and experienced faculty and an industry focused course curriculum, wherein students are given the choice to choose courses across streams as per their career aspirations.  Soft skills are also imparted to them for a successful transition into Corporate Life. It is the underlined cause and also the ultimate effect of our courses that our faculty looks outwards towards international standards and inwards towards the ethical values of the Indian culture to train the students. ABS provides holistic education and strives to create managers of vision, mission, and action and above all of the commitment. It attracts committed students from all across the globe.


Its curriculum is practical and industry-oriented, updated annually by the Industry Advisory Boards. It focuses on personality development, skill development and imbibing of human values by conduct of exceptional courses like Behavioral Science, Business Communication, and Business Foreign Languages. The focus of ABS is on developing a global perspective amongst their students to create a new cadre of management professionals who are multi-skilled and have the capability to function as cross functional teams and with a deep understanding of ethical and value based business processes. The courses provided by Amity are not just business courses but human courses, which develop IQ as well as EQ and create leaders, not managers.   The awards and laurels earned by the students of Amity are an indicator of the success of our courses.  


Amitians of ABS have compassion, loyalty and commitment instilled in them that makes them an invaluable asset of any organization. The institute showcases star alumni, who have achieved echelons of success and are at pinnacles of the corporate world,


Q7: Do you think the publications in peer-reviewed journals, as indexed in international databases, have a western bias (USA, UK)? What should be done to increase the no. of publications in the management domain?               

There is a western bias because premiere management educational institutions such as Harvard, Wharton etc. and major publication houses such as Emerald, Sage, IGI etc. are all in the USA and /or UK. There should be more focus on case study writing as that is a better form of management research and is able to bridge the academia and industry divide. 


Also Read:

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