A Complete Guide to Become a Certified Brand Manager
Branding is in originality an aeon concept which has attained huge traction over the years with the growth of commercialisation & digitization & the world becoming a global village. Branding or brand awareness is a slightly abstract concept. The nuances of branding require intellect to comprehend. Nonetheless, it is gaining fast ground in today’s day and age. Today every business proprietor is more concerned about carving a niche for his product or services rather than hopping onto the bandwagon. This was not a prevalent mindset two decades back. The business proprietors were deliberately short-sighted because the priority back then was survival. The major spoils of any market were privy to a chosen few conglomerates who would magnify their branding efforts exponentially each year to increase their market share.
While the small medium enterprises were content accumulating leftovers. There was no visible plan or business model and sustainability was a straight horizontal line on a graph. However today, with the advent of digital replacing traditional transactions, and the flurry of indigenous trade houses and businesses operating in the same market space and share, business proprietors no matter what commodity they ply their trade in, have realised the providence of having a distinct brand. This goes a long way to dominate and quell the competition completely. Branding exercises magnify visibility often resulting in revenue generation in favour of the corresponding enterprise. But at the same time it is a step forward towards building a lifelong asset with recall value, assuming the product sold is value for money and has substantial branding elements on its person. This way not only does a brand generate sales but also create an asset in the form of lifelong consumer loyalty which would keep returning to create more sales.
No matter how successful your products are, it's continually a challenge to face out from the competition in the market. Unluckily, even having the highest excellent quality product in the market is not enough to seize customers' interest all the time.
This is where the role of the brand managers comes into play big time.
Whether you want to be a certified brand manager or hire someone as an accredited brand manager for your company, this article is a complete guide for you.
As in this article, you will get complete guidance to become a certified brand manager. So let us start.
What is the role of a brand manager?
All brand marketing strategies are developed and implemented by Brand Managers. In short, we can say Brand managers keep an eye on the development and implementation of the different types of marketing strategies for the brand.
These marketing techniques increase the consumer focus of a product or business name, term, symbol, sign, design, or a combination of them. These focus points distinguishes the seller from its competitors.
Large companies invest enormous price range into branding strategies to augment brand fairness, which in flip decorates sales and buyer loyalty.
Brand Manager Job Description
Every company organises its advertising branch in a different & distinguished way. It means that a brand supervisor's obligations may also vary from business to enterprise. Here is a sample task description you could use to guide your hiring practices or prepare for a task interview.
Job Summary of Brand managers:
Brand managers are responsible for expertise that makes our audience tick. They are also responsible for growing marketing campaigns that function our brand in step with those motivators. These advertising and marketing campaigns will pressure consumer engagement Also; it will similarly define our emblem's popularity and photo in relation to the marketplace.
Responsibilities of Brand Managers
The following are some responsibilities for which the brand manager is responsible.
Working with advertising departments to decide client attitudes in the direction of a brand
To access the market potentially
To implement and develop strategies for the brand.
To assist staff and the other brand manager for the growth of the company.
To set the goals and objectives within their location of jurisdiction
To identify what is the current position of the brand in the market
To learn how the brand works.
To held the campaigns for leading the marketing team.
To measure the success of the brand from marketing campaigns.
To maintain the records of the brand's profit from the marketing campaigns.
To communicate with the staff and to align the company around foundational ideas.
To keep the brand up to date as per the market's norms.
In addition, the brand manager will oversee different bodies of workers & individuals, consisting of a junior advertising group.
Brand management frequently requires an extended working schedule than different control careers. So this is the reason why it is regularly taken into consideration as a rewarding but traumatic career.
Because of their degree of duty, brand managers ought to possess remarkable analytical, writing, and innovative abilities. Since their work is heavily based totally on courting building, they must also prove robust in their interpersonal effectiveness.
Key attributes that every Brand Manager should have
Key non-public attributes for a hit emblem manager consist of:
Brand focus - a clear understanding of brands and the marketing blend
Determination and perseverance
Relationship management skills
A robust cognizance on outcomes
A high diploma of commercial enterprise acumen
Brand Manager Education Level, Skills, and Experience
Most brand managers need to have acquired at least a bachelor's diploma in a relevant field and some years of advertising experience prior to being selected.
Some companies might also require a postgraduate qualification or MBA. Strong management skills and extremely good communication capabilities also are needed to manage and establish the branding team.
When hiring a brand manager, businesses generally look for the following qualities and competencies:
Creativeness: Branding is only an effective way to distinguish your company from your competitors & rivals. This requires insightful wondering as well as an inherent ability for innovative, out of the box wondering. An exact brand supervisor will offer progressive strategies and thoughts to make your agency stand out.
Good Judgemental skill: Brand managers ought to stay on top of industry tricks in advertising and marketing and customer therapy. They ought to be able to reveal their concern for the modern-day enterprise news and data.
Center and Liability: It is not always merely sufficient to have true ideas. Brand managers want you to execute them. They may work with a ramification of organizational features to reap their dreams. So they should be capable of live targeted and be prepared to tackle multiple duties.
Training for Brand Manager
Employers generally offer comprehensive on-the-activity education of their product, pricing and advertising, and marketing departments. New entrants start typically in a junior role and work beneath the supervision of a skilled colleague.
On-the-process training is complemented by way of expert advertising qualifications.
Senior brand managers typically work closer to the CIM Professional Postgraduate Diploma in Marketing (DipM). A listing of all of the CIM accepted schools and universities, and entry requirements are posted on the CIM internet site.
To end up a CIM student, applicants want to become a CIM Affiliate Member. Qualifications may be studied full time, element-time, with the aid of distance learning or through online tutorials. There is likewise the choice to adopt an intensive look at the program.
Certification for Brand Manager
There are a number of global and national groups that offer certification in logo or product management. The most vital of these is the Association of International Product Marketing and Management (AIPMM). It gives education guides and seminars with a certification examination. The AIPMM certification shows thorough know-how of the standards, principles, and terminology of brand management.
The Society of Marketing Executives International gives the Certified Marketing Executive Certification application, which affords a hit member of the CME designation. This software will educate members in advertising control principles, strategy development, campaign implementation, and criminal & technology issues.
The American Certification Institute offers publications that may award contributors to a CMM Certified Marketing Manager, Certified Marketing Professional, and CME Certified Marketing Executive designation. The education courses are drawn from the Marketing Management Body of Knowledge (MMBOK).
Occupational Outlook for Brand Manager
The outlook for management and executive positions in advertising is positive. The general economic system can also revel in the most straightforward modest growth inside the coming years. Hence, employment possibilities for qualified and skilled brand managers should a long way outpace that of workers' general body.
According to CNN Money, the range of brand management jobs to be added in the next ten years is expected to be 39,249. This might represent a 21% increase in the brand supervisor team of workers.
The speedy increase inside the number of positions for this profession will be fuelled through the increasing home and international competition. The emergence of recent advertising disciplines likes to seek engine advertising and marketing, cell search, and Social Media Marketing (SMM).
Brand Manager Salary
According to PayScale, Brand managers earn median annual earnings of 70000 Dollars (approx.). This can increase with relevant experience & high level of expertise in skill development. Those in the profession for less than five years can expect to make a median of fifty-seven thousand dollars per twelve months (approx). There are also other salary-levels varying as per & according to qualifications, skills, experience & expertise of the concerned brand manager.
Frequently Asked Question (FAQs) - A Complete Guide to Become a Certified Brand Manager
Question: What are the additional benefits of becoming a brand manager?
You can get annual bonuses dependent on the product and individual performance and also as per the norms of the company.
Question: What are the sources of the brand manager job listing?
Use these links for real-time searches from Indeed, Monster, Glassdoor, and LinkedIn.
Question: What are some of the professional associations of brand managers?
Association of International Product Marketing and Management (AIPMM)
American Marketing Association
The Society of Marketing Executives International
Business Marketing Association
Society for Marketing Professional Services
Question: Which firms develop brand marketing?
Here is the list of some firms which develop brand marketing.
Apple, IBM, Google, McDonald’s, Microsoft, Coca Cola, Marlboro, ATT, Verizon, China Mobile
Question: Is MBA necessary for the Brand manager?
It is not necessary to have an MBA for the position of brand manager. But if someone has done MBA, it will definitely add advantage to your resume.
Question: What is the minimum level of education for the brand manager position?
The minimum level of education for the position of a brand manager is that the candidate must have an undergraduate degree in marketing, advertising, business, or a related major.
Question: Is the AIPMM certificate necessary?
The AIPMM certificate is not essential, but it is necessary if you want to be a certified brand manager.
Question: What is the primary or main task of the brand manager?
The predominant task of the brand manager is to focus on the customer and their needs & requirements as well.
Question: How brand managers develop a brand?
The brand manager develops the brand by taking the marketing camping to a new height so that the brand can reach as many people as possible.
Question: What is the most trusted brand management certification course in India?
It is not defined, which is the trusted one. You will need to find it by yourself considering some factors such as Career Support, A-grade mentorship, Content, and curriculum, Real experience in brand building & the likes.
Question: Does the brand manager have the responsibility of leading the campaigns?
Yes, the whole responsibility of marketing campaigns is of the brand manager.
Question: What is the common brand strategy of the brand manager?
The most common strategy of the brand manager for the marketing campaign is the “Z-SWOT” strategy.